A brief tangent on digital content and media.

in Technology

I’m fascinated by the way content is represented online.

I think Pinterest is one of the few that is “getting” it – or “gets” it.

It’s all about this thing – I swear it’s about this thing – called TAGGING. In the broader scheme, it’s about context.

Remember how big a deal hyperlinks were? They basically MADE the Internet.

Tagging, to me, is the way that makes content on the web leaps and bounds ahead of content in physical printed form. And yet, not enough sites seem to leverage it.

Archiving, man! It’s the modern day library. People today are super concerned with cranking out content – every week they’ll create or post new content. Well – what happens with all the stuff they made before? On way too many sites, that stuff just disappears. * It’s like posts older than one week don’t even exist anymore. And I think that’s a damn shame.

 

* I also think that media brands today place too much emphasis on the sidebar “Most Popular/Emailed/Clicked Articles This Week.” I find it absurd that the only way you can easily access older archived articles on a content site is if it’s the most popular article within a recent time period. This’ll just start me on another rant, though, about how I think “Most Popular” is an over-emphasized form of metadata on the web. While I am all for curation and quality, I think there is something sad about the fact that most things get lost ¬†and forgotten within a week unless they are something sensational that appeals to the masses – the “Modern-Family-ization” of digital content, if you will.